I’m Lindsey (although everyone calls me Linz) and I’ve been married to my husband Nick for nearly 35 years, we’ve two grown up sons - Harry and Angus and a dog called Maple.

My back story is that I never set out to become a florist, I originally trained as a nurse and then a midwife. The flowers began as a creative outlet during a career break but soon flourished into a thriving event florist business I called The White Horse Flower Company.

I’m an enthusiastic cook and love foraging for seasonal ingredients, I’m not much of a gardener, although I do grow a few vegetables alongside spring flowering bulbs and in the summer sweet peas and the odd dahlia. Truth be told I’m never happier sitting around a table with friends and family eating delicious food! To me arranging flowers is much like cooking: it’s all about using the best seasonal ingredients, what you do with these is where the magic happens!

On a serious note: I think we should all take some responsibilty towards the urgent environmental issues of our time and as a florist I like to set an example by arranging flowers without the use of single-use plastics or floral foam. I up-cycle, recyle, repurpose as well as compost all my green waste, I even wrap my bouquets in brown or unbleached paper - little things which if we did collectively, would make such a difference.

Alongside importing flowers (which allows me to run my business year-round), I buy many flowers right here in West Berkshire and Hampshire. Using local flowers and foliage enables me to follow the ebb and flow of the seasons in my work. That said, I buy locally mostly because the flowers embellish my work enormously, knowing they’re picked to order and arrive in the studio within a day of growing in the field adds to the enjoyment of being a florist no end.

A favourite part of my work is when clients first set eyes on their flowers; the look on their faces when ideas have been translated into reality is a sight to behold.

I hope the galleries here and on Instagram inspire you to get in touch to see what I might create for you.